“Moin Bremen,” a friendly northern German way of saying hello, greets travelers passing through Bremen’s train sta - tion, courtesy of the Bremerland cow. Large advertisements throughout the city echo that greeting and it has embla - zoned buses since June too. “This is my home,“ says the cow of Bremen’s farms where the milk comes from. Fresh and local with barely any food miles, the people of Bremen are delighted with Bremerland and have welcomed the milk and the cow into their hearts. True love never dies!
Nobody can escape those eyes: The Bremerland cow gazes down on passengers as they pass through Bremen’s main train station. The cow’s greeting in the advert, “Moin Bremen,” is a friendly northern German way of saying hello that has gone down a treat. Ingo Müller, CEO of the DMK Group: “Right from the start, retailers and shoppers were delighted with this great region- al project. Now, our “genuine fresh milk from Bremen” is available at almost every shop in the whole city.”
The success of the Bremerland relaunch was a big hit in the media, too.